Find the manual work costing you time, leads, or cash

Founder-led automation help for small teams: we review your workflows, rank the best opportunities, then improve your AI setup or create one with you.

1. Free call
15-Min Diagnostic

We isolate one workflow bottleneck and the next best move.

2. Paid review
$999 Review

A ranked report of your best automation opportunities, in 3 business days.

3. Keep going
Build or Partner

We build the top opportunity, or keep shipping monthly with Automation Support.

Recent outcomes

Before and after, in plain English

Examples from workflows we've shipped, written as business outcomes instead of technical diagrams.

Handwritten notes processing

Document workflow

Before

7 days

After

1 day

Handwritten notes processing improved from 7 days to 1 day.

Product catalog updates

Catalog workflow

Before

6 months

After

6 days

Product catalog updates improved from 6 months to 6 days.

Prospect research in Slack

Sales research

Before

hours

After

minutes

Prospect research in Slack improved from hours to minutes.

Teams and products we've shipped with

  • Cently
  • Dispo
  • Psynapse
Tom Cross, Founder of upCaret

Tom Cross

Founder, upCaret

I'm a CTO and senior full-stack engineer with 15+ years of experience shipping and operating production systems. I started upCaret because SMBs often identify pain points, but rarely have an engineering team to map the workflow, connect tools, and keep it running.

15+ Years

CTO + senior engineer

Founder-led

You work with me

Production

Built to run reliably

Start here

Start with the free 15-minute call

Book a short diagnostic to identify the highest-leverage bottleneck first, then decide whether the $999 review is the right next step.